Kevin Douglas 
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"I write to know what I think", Joan Didion

October 31, 2017

As a high growth challenger business it is sometimes hard to know how to balance the conflicting challenges of optimising for revenue, profitability or cash. This tension comes into play when planning a strategic path for your business. Operationally the need to avoid running out of cash will of course trump other prerogatives.

I have a simple rule of thumb for addressing this question and it’s determined by market opportunity.

If you compete in a very large market with relatively low barriers to global expansion; and gaining leadership in that market would be extremely valuable and has some probability of being achieved, this market is likely to become competitive and populated by well-funded businesses and you should consider optimising for growth. Only the highest growth Companies will attract eq...

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Kevin Douglas 
" The thoughts on this blog are my own, not those of Princelet Partners or other firms I represent." 


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© 2017 by Kevin Douglas.